Great First Impression
Statistics say that first impressions are made in a matter of seconds (rather than minutes) - it is in these first moments that potential customers decide whether they like your product. A professional website for your business is the perfect way to create a great first impression and turn these positive first impressions into sales. No matter how beautiful your work is, if you don't have a great website to showcase your business you will miss out on potential clients and potential sales. Gain Trust Trust, whether we believe it or not, is essential in any relationship and this includes the relationship you have with your customers. A professional website demonstrates to customers that you are a legitimate, trustworthy business. With this trust, customers are more likely to purchase from you online and tell others about your business. An increase in trust equates to an increase in a businesses' value. Business Hours to Suit Any Schedule One of the greatest things about a business website are the business hours: 24/7! This allows customers quick and easy access to your products at their own convenience when they have the time to compare products, consider details, and organise payment. Brick and mortar shops were once the standard and customers had to change their schedule to suit a businesses hours of operation. Times have changed and if a customer cannot quickly and easily browse or purchase your products online they will move on. Help Customers Find You A professional website serves a number of purposes but you should also think of your website as a crucial marketing investment. Customers should be able to easily find you, whether they are searching for a specific product or have heard about your brand from a friend. Word of mouth marketing (WOMM) remains a very important marketing tool and customers rely on easy-to-find small business websites where they can browse and purchase unique products. It is no mystery that online shopping has proven to be more than a passing fad and instead it has become a crucial investment that can make or break any business - large or small. Retailers and small businesses must be extremely competitive in today's increasing online marketplace. Websites are now a necessity for a business of any size and many businesses, including The Handmade Exchange, owe a big part of their success to a successful website. The Handmade Exchange website has been created and maintained through Fierce Publicity. Visit www.fiercepublicity.com for an e-commerce website at a flat rate of $1000 (no monthly fees).
5 Comments
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