I Love Minerals
How long have you been making I Love Mineral products?
I launched the I Love Minerals product range in 2010 at the "What's New Pussy Cat" handmade market in Brisbane. This was a huge achievement and something I couldn't have been more proud of. We had a stellar time and we were the most popular product at this creative market. How did you get started? After working on skin care products for many years with the aim to cleanse the skin from the daily concoction of chemicals in many over the counter products, I thought it was time to venture out and create a cosmetic product range to minimise the harmful toxins we use on a daily basis. That's why the 'I Love Minerals' specialty skin-protecting formula uses only the purest of ingredients including Organic Australian Clays, Micas, Calendula Flower and Oatmeal. This unique combination benefits your skin and helps maintain natural beauty. What is your greatest inspiration? My greatest inspiration is to create beautiful products that respect and treasure the body by using only the most natural of ingredients. I achieve this by producing my mineral make-up in powder form, which eliminates the need for preservatives. I am also driven to be socially and environmentally conscious. What is the greatest challenge to owning and operating your own business? My greatest challenge in owning and operating the business is time, time, time! I love the creative process and interacting with customers but with 2 beautiful boys, and a new 3 month old baby, it’s difficult to get the time to get out there and actively promote these beautiful products. What is the best thing about owning your own creative business? The joy of knowing that I've created a Mineral Make-up range that is a safe and natural and preservative free gives me a great buzz. I still get a big smile on my face when I think about all the customers using 'I Love Minerals' on a daily basis. I also love getting all the lovely feedback from customers! |
Arminda Roberts also known as Mindy is the creative energy behind the "I Love Minerals" cosmetic range - a beautiful, natural and unique range of Australian mineral make-up!
After spending many years studying the benefits of natural therapies and aromatherapy Mindy decided it was time to create a natural make-up solution featuring natural ingredients commonly found in the Australian outback environment. This was a natural progression from the skin care products she was creating for family and friends, as she had always been passionate about minimising the use of toxins in skin care routines. Mindy's inspiration was to create a range of hand-formulated products made with natural and sustainable ingredients that are not harmful to the body or the environment. Website: https://bbodigital.wixsite.com/mindysspace Email: arminda.roberts@gmail.com |