If a picture says a thousand words, we at The Handmade Exchange also believe that a picture will sell a product.
Learning how to take great photos is one of the most important things you can do when selling online. Potential customers can't try on or touch your product, so your photo must portray its beauty and value.
Great product photography does not require an expensive camera or studio. Simply follow these tips to start taking fabulous product photography and boost your sales!
Background – A plain background is best for product photography. Your point of focus should always be on your product, so avoid photographing against busy backgrounds. We often use wood or a large piece of white craftpaper to photograph items on.
Lighting - Good lighting is easily the most important factor in achieving a great product photo. A common mistake is to take your photos in direct sunlight. However, direct sunlight will distort the image due to reflection and glare. When photographing indoors, you should always take your photos near a large open window with a lot of natural light and avoid using your flash. If outdoors find a shaded area that has plenty of natural light but no direct sunlight.
Composition – To compose a great product photo the first step is simply to take a lot of photos! Don't be afraid to try different things and always take pictures from a variety of angles (use tape, blu-tack, or other items to prop up your product). One trick of the trade is to imagine your photograph divided into thirds, both vertically and horizontally (see image below right). The points where the lines intersect are focus points (the eye naturally looks there) so make sure the spot you want your customer focusing on rests on one of these four points (notice where the deer is positioned) or at least distinctly within one of the thirds!